Generic Marketing
Generic Marketing is the marketing of an entire sport or league; it does not focus on any particular team or brand. This is a video from 2008 advertising the sport ‘rugby’ in particular the ‘Super 14 Rugby’ competition that was played between 14 teams, ranging from New Zealand, Australia, and South Africa.
Brand Marketing
Brand Marketing is the promotion of a single brand; it may use things like sport to advertise but is ultimately focused on marketing the brand itself. In this video it is using famous soccer players to market the brand.
Direct/Indirect Marketing
Direct/Indirect Marketing is the marketing of one product whilst also promoting another. In this example Nike is advertising their new football boot, but at the same time Bugatti are having their car promoted.
Ruaridh Mackenzie 